Kabul – 26 December 2017

As a part of its loyalty program, Etisalat Afghanistan gave away a brand new 2016 Toyota Corolla to a lucky customer on 26 December 2017.  Fareedullah a resident of Jalalabad city was chosen the winner in a random lucky draw that was carried out in the presence of representatives from ATRA, NDS and the management of Etisalat.

Speaking during the prize-giving ceremony, Dr. Salah Zerguerras, CEO of Etisaslat Afghanistan said, ‘Etisalat stands steadfast to deliver its promises made to the people of Afghanistan and in particular Etisalat`s customers.’  He further said, ‘We appreciate our customers` loyalty and partnership with Etisalat and strive to put them at the forefront of our duties and responsibilities.’

Dr. Salah also congratulated the winner and reiterated on partnering Afghans in various areas of life and providing them with world class voice and data services.

Fareedullah, winner of the car, said ‘When I first heard that I had won a car, I couldn’t believe. Winning a car is something I had never thought about. I would like to thank Etisalat for a transparent lucky draw and delivering their promise.’

Etisalat will give away two more cars for its customers through lucky draw in the coming months. The company encourages its customers to recharge their Etisalat SIM cards and stand a chance to be the next winner. Customers spending 100Afs or more in a week can get a chance to enter Etisalat`s monthly and weekly lucky draws and win a car and many other valuable gifts.

Etisalat Loyalty Program is Etisalat`s way of saying thanks to its customers by providing them with valuable incentives. In it, customers can earn points for using any of Etisalat`s services and can redeem them with numerous gift items, pay bills, buy airline tickets or talk-time.

As a part of its resolution to provide Afghan youths with opportunities to create positive impact through personal development, Etisalat was the main sponsor of Youth to Business Forum, an initiative by AIESEC, in Kabul. The forum was for university students to exchange their views and ideas on existing business opportunities and connect young people to local and international businesses in Afghanistan. 

AIESEC is an international youth-network that helps develop the leadership potential by engaging them early on with value based environments.
Etisalat empowers Afghans and in particular the younger generation to further contribute to their country’s development.

  • Most valuable portfolio brand in the MENA region for the 3rd year in a row
  • Remains the most valuable consumer brand in MEA for 2nd consecutive year

ABU DHABI, 22 January 2019: Etisalat today received ‘ The Most Valuable Portfolio Brand’ in the Middle East and North Africa (MENA) by Brand Finance as a recognition for the company’s impressive portfolio of brands becoming the first Middle East group to break the $10 billion barriers in terms of wider portfolio value.

Etisalat boasts of a portfolio of brands such as Etisalat Misr, Mobily, Ufone, Maroc Telecom, PTCL, and Etisalat Afghanistan. The company has also seen an 8 percent growth since last year, resulting in becoming the first Middle Eastern brand to hold such a wide portfolio. For the second consecutive year, Etisalat also retained its position as the most valuable consumer brand in the Middle East and Africa.

“We are proud to achieve the recognition as the most valuable portfolio brand and the first Middle Eastern brand to break the $10 billion barriers in terms of wider portfolio value in the MENA region. Thanks to the UAE leadership’s support, vision, and encouragement that helped Etisalat achieve this significant milestone surpassing some of the top renowned regional brands. This achievement is also due to our continuous efforts in digital transformation whereby we have amplified our reach and presence in a highly competitive marketplace by investing in new digital platforms and global brand-building initiatives. Etisalat’s success as a brand was also reinforced by the synergy of operating companies across our footprint, creating brand loyalty and enhanced engagement with our customers,” said Saleh Abdullah Al Abdooli, CEO, Etisalat Group.

David Heigh, CEO, Brand Finance said: “It is a real testament to the leadership of the UAE that Emirati brands are leading the charge for the Middle East, amongst the world’s most valuable brands. As celebrations for the ‘Year of Zayed’ wrap up, we recognize the achievements, will, and determination of the UAE’s Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan.”

Operating in 15 countries across Asia, the Middle East and Africa, Etisalat’s success can also be attributed to its continued efforts in developing its customer loyalty programs, sports sponsorship commitments and in driving the digital future to empower societies.

Etisalat pioneering 5G efforts in the region and delivering one of the fastest, smartest and best-connected places on earth during the global mega Expo 2020 Dubai has attributed to its success as a brand in the region. As the premier digital and telecommunications partner of Expo 2020 Dubai, Etisalat is prepared to deliver the event’s visitors and delegates 5G connectivity that brings the Expo themes to life for the 25 million expected visitors.
Several factors have attributed to the success and growth of Etisalat’s brand value mainly driven by an innovative customer service-driven strategy, adapting well to a digital-savvy marketplace, leading the 5G revolution and the successful launch of global brand-building initiatives. Etisalat has also led digital innovation in the country with its overall strategy focused on ‘Driving the Digital Future to empower societies’ by working on several digital initiatives in digital infrastructure, entertainment, and smart cities.

Etisalat has reached out and engaged with its consumers across markets with global branding initiatives by sponsoring global football teams and clubs aligning with the brand’s priorities of being at the forefront of major sporting events. Etisalat also launched the new positioning campaign ‘Together Matters’ to highlight togetherness among its subscribers in today’s world of connectivity.

As part of its digitization efforts for consumers, Etisalat provided an efficient personalized retail experience by amplifying the rule out of smart stores in UAE and transforming a brick and mortar retail environment to a digital experience for customers.

Brand Finance, is the world’s leading independent branded business valuation and strategy consultancy and is the organization behind the Global 500 Brands and Telecom 300 league table of the world’s biggest brands ranked by their brand value, assesses the dollar value of the reputation, image and intellectual property of the brand.

Location

Ehasan Plaza, near Hajji Yaqoub square, Shar-e-Naw, Kabul Afghanistan
+93 786 786 786

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